MEDICA: New digital exhibitor profile enables visitors to prepare in advance

After the world’s leading medical trade fair MEDICA was held completely virtually for the first time in 2020 due to the pandemic it will now take place again as a live event supplemented by many digital offerings and live broadcasts from the stage.

The digital information services on offer at this year’s MEDICA & COMPAMED – to be held November 14-17 in Düsseldorf, Germany – will enable visitors to prepare in advance for meetings with exhibitors.

The exhibitor profile is at the heart of the exhibiting companies’ digital trade fair presence, and is thus an important tool for companies that want to be found by customers, both digitally and on-site. The relaunch of the exhibitor profiles was rolled out from the middle of July across all Messe Düsseldorf online portals.

“Companies need to present themselves and their products to their best advantage, both live at the trade fair and online. The new exhibitor profile enables them to do this,” explained Wolfram N. Diener, CEO of Messe Düsseldorf. “We have reinvested in platforms that we can provide to our customers both in-person and digitally. Our trade fairs are open 365 days a year on our online portals. They form the first point of contact for their relevant sectors. In order to provide our customers with the greatest level of benefit, we maintain a regular exchange and continue the development our digital services, such as the online portals.”

The revamped exhibitor profile has a modern, clean design and has been further optimised for mobile devices. Users can filter the offers listed there according to their personal interests. This means that companies, their products, trade fair events and company news can be found simply and quickly. It is also easier to contact companies and create personalised favourite lists at the click of a button, enabling visitors to prepare for the trade fair with very little effort.

Digital discussion circles

The MEDICA DEEP DIVE digital discussion circles, held in English, have been conceived as a warm-up, so that content for trade fair participation can be prepped in a purposeful manner. They bring relevant, trending topics from the healthcare sector into focus. It starts on September 22, with “Diagnostics for infectious diseases”, in which current innovations and developments in point-of-care diagnostics are among the central topics. The topics of “Artificial Intelligence/big data in a medical setting” and “The smart hospital” follow soon afterwards. The moderated online discussion circles present cutting-edge expert knowledge from the industry, clinical practice and science in 45-minute segments and can be streamed on the industry portal, MEDICA Deep Dive.

Bookings increase

Looking at the trend for exhibitor bookings suggests that participation at MEDICA 2022 and at the parallel event COMPAMED 2022, the international leading trade fair for the supplier sector for the medical technology industry, will exceed the participation level at the events in 2021.

German Hospital Conference

Of several events on the programme at MEDICA, the 45th German Hospital Conference is the leading event for top management of German clinics. The programme also includes the DiMiMED Conference on Disaster and Military Medicine, and the MEDICA MEDICINE + SPORTS CONFERENCE.

New HEPA filters keep air clean

Along with well-developed programme planning, technical equipment also ensures the best conditions for MEDICA 2022 and COMPAMED 2022. In the first half of 2022, the entire Düsseldorf trade fair and congress centre was fitted with HEPA filters. These are currently the most effective form of air treatment technology and are also used in operating theatres and intensive care wards. HEPA filters remove 99.9% of the viruses, bacteria and other particles from the air. The purified air is then fed back into the room.

“In combination with high-performance air conditioning systems, the filters in our huge halls ensure that our guests can attend the trade fair with a sense of security.” explained Christian Grosser, Director Healthcare & Medical Technologies of Messe Düsseldorf.